Comarch Campaign Management

Marketing Campaign Management Software

A brand-new way to promote your brand

Define & manage multi-channel marketing campaigns to deliver the right message to the right audience

What is Comarch Campaign Management?

Comarch Campaign Management system was designed to help you create successful marketing campaigns in a blink of an eye. It optimizes the campaign planning process, simplifies the management of marketing operations, and automates the realization of multi-channel activities. What is more, it enables you to monitor and measure the performance of your campaigns' in real-time.

Our software was created to increase the productivity of your marketing resources thanks to the intuitive design, a wide range of practical features, as well as an open and flexible architecture that allows for simple integration with multiple data sources.

Comarch Campaign Management helps marketers automate their campaigns through customer journeys based on past interactions, while also providing a drag-and-drop visual designer to build cross-channel campaigns.

The Key Functionalities Of Comarch Campaign Management

  1. 01 Plan Multistage Campaigns
  2. Comarch Campaign Management provides an intuitive & interactive marketing calendar that allows you to easily plan your marketing activities ahead of time. You can also set your campaign's main priorities, that is, decide on what order your campaigns should be run.

    We can provide you with various campaign templates as well as an insight into the history of changes made to your campaigns. With the use of Comarch Campaign Management, you can easily manage the entire campaign acceptance process, track your campaigns' progress and define KPIs

  3. 02 Design Multi-Channel Interactions
    • Our marketing software was designed to help you build event-triggered, time-based, campaigns with recurring interactions using an intuitive graphic-based tool. With its use, you can easily prepare your campaigns to be run over many different channels.

      Not only does it automate the entire campaign management process, but it identifies patterns in customers' behavior to help you create personalized, highly-engaging customer experiences. The process involves determining which channels will be used to run a given campaign, as well as its timing and sequencing.
    • 03 Manage Campaign Workflow
      • Comarch Campaign Management was equipped with custom workflow mechanisms that automate your internal campaign processes. It offers an intuitive, drag-and-drop editor to enable you to time- and cost-effectively design the flow of your marketing operations. Plus, our workflow-oriented templates allow you to create sets of defined tasks that will be automatically assigned to your campaigns without having to design them from scratch ever again.

        Using our product, you can quickly assign users to their roles and tasks. Plus, thanks to built-in comments, attachments and automatic reminders for tasks, you can streamline the collaboration in your marketing team. You can also create access for your external partners (agencies, vendors) to let them become involved in the process of creating the campaign. 

      • 04 Target The Right Customer
        • In Comarch Campaign Management, we provide an advanced & precise customer segmentation wizard to use every piece of information available in a customer profile. You can use it to target your clients according to their demographics, channel preferences, previous shopping transactions, as well as their campaign history.

          Utilize segments in cross-channel campaigns as well as import, merge and filter new and the existing target groups to deliver more personalized marketing experiences.
        • 05 Run The Omni-Channel Communication
        • Communicate with your audience directly using e-mail or text messages or personalized mobile notifications. With our drag-and-drop creator, you will be able to use many of our templates to create engaging content for your customers.

          Send individual, cyclical, or triggered messages designed to meet your clients' preferences. Combine different channels as part of your campaign and schedule the publication of your messages to engage more clients with your offers. 

          Set up rules and contact strategies to control the number of messages by channel and segments in order to avoid marketing fatigue.
        • 06 Manage & Control Your Budget
          • Using Comarch Campaign Management, you will always be in full control of your campaign budget. Assign marketing costs to a single campaign or sponsors, plus, quickly compare the estimated and the actual costs of your marketing operations.

            We will provide you with an easy-to-use interface where you can calculate your communication costs, split your expenses among the cost centers and campaign stages, as well as quickly and responsibly decide whether your budget matches your campaign costs
          • 07 Track The Progress Of Your Campaigns
          • Use Comarch Campaign Management to monitor your campaign goals efficiently. Our easily customizable dashboard will provide you with all necessary information regarding your promotional operations. 

            The marketing platform enables real-time tracking of key metrics regarding communication (click-throughs, opens, bounces, unsubscribes, etc.).
          • 08 Report & Analyze Campaign Results
            • Comarch Campaign Management provides you with many report templates that you can use to deliver information about your campaigns' results. The reports are available in various formats and standards, for example, PDF, XLS, XLSX, and CSV.

              Use built-in reports to quickly analyze message delivery and engagement data. Also, share the reports with your team on an automated, regular basis. Comarch BI, integrated with our marketing software, will provide you with advanced ad-hoc reporting and marketing analytics with dashboards and many forms of data visualization.

            Plan Multistage Campaigns

            Comarch Campaign Management provides an intuitive & interactive marketing calendar that allows you to easily plan your marketing activities ahead of time. You can also set your campaign's main priorities, that is, decide on what order your campaigns should be run.

            We can provide you with various campaign templates as well as an insight into the history of changes made to your campaigns. With the use of Comarch Campaign Management, you can easily manage the entire campaign acceptance process, track your campaigns' progress and define KPIs

            Design Multi-Channel Interactions

              Our marketing software was designed to help you build event-triggered, time-based, campaigns with recurring interactions using an intuitive graphic-based tool. With its use, you can easily prepare your campaigns to be run over many different channels.

              Not only does it automate the entire campaign management process, but it identifies patterns in customers' behavior to help you create personalized, highly-engaging customer experiences. The process involves determining which channels will be used to run a given campaign, as well as its timing and sequencing.

              Manage Campaign Workflow

                Comarch Campaign Management was equipped with custom workflow mechanisms that automate your internal campaign processes. It offers an intuitive, drag-and-drop editor to enable you to time- and cost-effectively design the flow of your marketing operations. Plus, our workflow-oriented templates allow you to create sets of defined tasks that will be automatically assigned to your campaigns without having to design them from scratch ever again.

                Using our product, you can quickly assign users to their roles and tasks. Plus, thanks to built-in comments, attachments and automatic reminders for tasks, you can streamline the collaboration in your marketing team. You can also create access for your external partners (agencies, vendors) to let them become involved in the process of creating the campaign. 

                Target The Right Customer

                  In Comarch Campaign Management, we provide an advanced & precise customer segmentation wizard to use every piece of information available in a customer profile. You can use it to target your clients according to their demographics, channel preferences, previous shopping transactions, as well as their campaign history.

                  Utilize segments in cross-channel campaigns as well as import, merge and filter new and the existing target groups to deliver more personalized marketing experiences.

                  Run The Omni-Channel Communication

                  Communicate with your audience directly using e-mail or text messages or personalized mobile notifications. With our drag-and-drop creator, you will be able to use many of our templates to create engaging content for your customers.

                  Send individual, cyclical, or triggered messages designed to meet your clients' preferences. Combine different channels as part of your campaign and schedule the publication of your messages to engage more clients with your offers. 

                  Set up rules and contact strategies to control the number of messages by channel and segments in order to avoid marketing fatigue.

                  Manage & Control Your Budget

                    Using Comarch Campaign Management, you will always be in full control of your campaign budget. Assign marketing costs to a single campaign or sponsors, plus, quickly compare the estimated and the actual costs of your marketing operations.

                    We will provide you with an easy-to-use interface where you can calculate your communication costs, split your expenses among the cost centers and campaign stages, as well as quickly and responsibly decide whether your budget matches your campaign costs

                    Track The Progress Of Your Campaigns

                    Use Comarch Campaign Management to monitor your campaign goals efficiently. Our easily customizable dashboard will provide you with all necessary information regarding your promotional operations. 

                    The marketing platform enables real-time tracking of key metrics regarding communication (click-throughs, opens, bounces, unsubscribes, etc.).

                    Report & Analyze Campaign Results

                      Comarch Campaign Management provides you with many report templates that you can use to deliver information about your campaigns' results. The reports are available in various formats and standards, for example, PDF, XLS, XLSX, and CSV.

                      Use built-in reports to quickly analyze message delivery and engagement data. Also, share the reports with your team on an automated, regular basis. Comarch BI, integrated with our marketing software, will provide you with advanced ad-hoc reporting and marketing analytics with dashboards and many forms of data visualization.

                      Benefits of Comarch Campaign Management Software

                      Learn more about the many benefits

                      • Simplified campaign planning
                      • Facilitated management of simple to complex multi-stage campaigns
                      • A wide range of communication channels for customer engagement
                      • Automation of personalized campaigns
                      • Creating personalized offers resulting in better sales
                      • Instant access to customer data
                      • Real-time campaign performance analysis
                      • A quick insight into marketing costs and the budget
                      • A simplified, efficient campaign preparation process thanks to built-in templates, graphics tools, predefined tasks, etc.

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