Comarch Unified Commerce Platform makes it possible to take full advantage of reaching your customers through multiple channels while simultaneously managing integrated sales channels in a user-friendly way. Thanks to the centralized structure of the solution, customers can benefit from the same set of features, regardless of the channel they choose.
Full exchange of information between sales channels within Comarch Unified Commerce allows actions to be performed in one of the channels and then another action related to or resulting from the previous one to be completed in another channel which at that time may be more convenient for the customer. A good example here is the possibility to place an order for a product while visiting a store, with a home delivery option and the ability to track the order in an online store. Another example is purchasing a product online and then filing a claim or returning the product when visiting a brick-and-mortar store. Also, intertwining sales channels enable viewing all of a customer’s transactions, regardless of the selected purchase method. This makes it possible to efficiently manage loyalty programs and create individual offers for each customer.
With Comarch Unified Commerce Platform, the company is ready to adapt to new trends and respond to needs resulting from cooperation with consumers as well as business clients.
An important aspect is the extensive configuration capability allowing the management of a network of own and franchise stores, including within a multicompany structure.
In an era of changing behaviors and ever-increasing consumer expectations, it is imperative to ensure a consistent shopping experience across all customer touchpoints. Customers expect effortless access to the offer through various devices, as well as a transparent and intuitive purchasing process alongside the possibility to handle processes accompanying purchases in different channels (for example, post-purchase service, complaints and returns, delivery, etc.).
Meeting these needs is possible by implementing the Unified Commerce strategy, in which all channels of contact with the customer are intertwined. In this model, the company’s priority is client-centricity. This means that customers and their needs are the focus of attention of the company, which actively listens to the customers’ voices and tries to respond to all of their expectations.
Customer satisfaction across all integrated sales channels can be achieved through unique promotions, rewards, or easy delivery tracking, among other factors. Purchases are delivered quickly as part of advanced processes such as store-to-web, web-to-store, click and collect, or e-reservation. In this way, customers are entirely free to choose how they want to shop, which translates to an increase in the number of visits to stores and increased sales.
Implementing innovative solutions integrated with centralized order management systems allows companies to quickly provide customers with product information and focus on customer relationships and transactions.
One of the key elements when operating a sales network is the management of the inventory at points of sale. The IT system should not only effectively support decision-making processes related to purchasing goods from external suppliers or manufacturing them in production processes, but also optimize the quantities of items in stores.
The processes of allocation (distribution of new supplies among stores), replenishment of goods, and transfers between locations are a common part of retail companies’ business. By using Comarch Unified Commerce Platform, it is possible to support and automate these activities effectively, which ensures control over optimal stock levels in the sales network.
An important element of a modern sales environment is up-to-date information about the offer. Precise details about the availability and delivery time of products, multiple payment forms, and the freedom to choose a delivery method are something obvious and demanded by customers. With the integrated platform, it is possible to manage the supply chain effectively and determine when the customer can expect the ordered goods.
Thanks to the full API of Comarch Unified Commerce Platform, connection with ERP systems and other solutions supporting the sales network may be established quickly and in an optimal way. The modular structure of OMS systems allows you to increase or decrease the scope of tasks they are responsible for on the headquarters side.
A modern, customer-oriented store guarantees freedom of choice when it comes to how customers can shop in brick-and-mortar stores. The possibility to shop with the help of a mobile-equipped advisor, the use of self-service devices, or the click and collect option is something natural in modern stores.