White Paper Beacons

 

The customer is now an actor of his path. Constantly connected, the consumer uses his smartphone to shop, consult the opinions of the communities and view current offers. Resolutely multichannel, the customer experience should be thought as a whole. Brands must think of interaction and personalization. The Beacons are needed as an essential innovation to engage consumers and make a unique experience able to make customer brand ambassadors.

Beyond technology, innovation must bring customers real added value. The Beacons technology is 100% compatible with Comarch solutions, proprietary solutions and customized solutions, facilitating deployment and integration. We built this white paper around customer experience to highlight the potential of Beacons in a retail universe. One example among many others since the Beacons can be used in other sectors such as transport, culture, banking, production, ...

 

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