Comarch Loyalty Management Travel Edition




With tailored solution dedicated to companies in the transport and tourism sector, particularly airlines, the platform helps build and manage different models of loyalty programs targeted on individual members as well as on B2B customers.



Over the past three decades Frequent Flyer Programs have been an inseparable part of the airline industry’s image. Comarch Loyalty Management Travel Edition is a new generation system that supports FFP's. This modular application enables smooth management of all kinds of loyalty programs, for any type of airline.

The product also supports loyalty programs for other travel operators such as airports, car rentals, railways and hotels.

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comarch loyalty management travel edition


Comarch Loyalty Management Travel Edition is an enterprise-class application that powers any loyalty program in the travel industry, including both standalone, multi-partner and coalition programs. The product consists of 6 modules that can be easily joined together. 

  • full management of customer data & behavioral  information gathered from all touch points
  • integration of multiple data sources
  • multiple options of member enrollment
  • detailed transaction history
  • recording of member movements in a single customer view
  • social media data capture
  • multidimensional & dynamic segmentation
  • definition of flexible recognition levels
  • single-sign-on access to program portal
  • household and corporate accounts management
  • different types of supported ID medium (plastic card, virtual card, credit card, NFC, Beacons)
  • single or multi-partner promotions
  • bonus and status points for transactions in shops and for purchases of airport services
  • various discount rules specified in context of particular customer groups, product categories, purchase history etc.
  • robust and user-friendly promotion designer
  • wide range of attributes for promotion design
  • multiple promotion benefits as a result of one transaction
  • automatic initiation of promotions related to specific events and traveler activities
  • ability to set various priority rules  for promotions
  • promotion calendar with a complete view of all active promotions
  • various coupon types (paper form and virtual)
  • conversion and recalculation of tenders between partners
  • mass or personalized communication via email/sms/Direct mail/POS/mobile application/website/Call Center
  • event-triggered and planned messages
  • sending surveys and collecting answers saved as new customer attributes
  • notifications on mobile application for geo-located push or pull offers
  • content publication on Facebook fanpage
  • enhanced smart message editors for email, SMS and POS channels
  • import content prepared by marketing agencies
  • customized website for specific customer segments/tiers
  • access to central repository of all digital media
  • offfers servicing program members via a variety of channels
  • supports both inbound and outbound interactions with all customers with the use of operators
  • enables the study of the traveler’s sensitivity to promotions, advertisements or special initiatives
  • possible to use from any location via secure Internet access
  • real-time access to profile data, points balance and transaction details
  • set up personal contact preferences: channels and promotion types
  • opt‐in/out to geo-located offers and shopping quests
  • reward redemption & orders in a most convenient way and scheme for travelers
  • dedicated wish list of rewards
  • interactive surveys available via all channels with extra points/bonuses for their completion
  • personal program statistics of loyalty program activity
  • ”member-gets-member”
  • real-time tracking of the progression of a customer program activity
  • products/rewards/services rating
  • publication of check-ins on the Facebook wall
  • exchange of points with third party loyalty schemes
  • intuitive application for cashiers in retail outlets
  • solution dedicated for retailers not integrated with the program through the POS terminal
  • available for tablet devices
  • easy points accrual & redemption
  • quick enrollment in the program
  • passenger identification by scanning a loyalty card
  • loyalty member account details

Offer special benefits to your high value passengers



Comarch Loyalty Management Mobile App together with our new micro-location technology Comarch Beacon opens up completely new opportunities for targeted and personalized communication with your Frequent Flyer members.

Using the Beacon placed at the airport past the security control, CLM Mobile App can invite Elite Tier members to the Business Lounge and also offer them exclusive promotions from airport partners. While generating the offer, we can exploit all our knowledge about purchasing decisions accumulated in the Comarch Loyalty Management platform, so you can choose the offer that best suits the individual passenger profile. 

CLM - edition voyage - application mobile

Keep your passengers informed and on time




  • Using the Beacon signal, CLM Mobile App can estimate where the departing passengers are located and prompt dedicated real-time messages related to the incoming flight on their smartphones. The information would incorporate boarding time, departure time and gate number (*). Based on the time and location of the passenger the notification 'go to gate' might be triggered.


  • Using the Beacon signal from the devices located at the arriving hall of the airport, CLM Mobile App can provide passengers with the information which luggage carousel their baggage will arrive on and what is the expected waiting time (*).

(*) If CLM Mobile App is connected to SITA Common Use Beacon Registry no further integration is needed

clm edition voyage - informations



  • Travel industry's tailored solution: Powering specific to the industry accrual and redemption rules, Elite tiers and privileges, smooth exchange of data with numerous partners – these are just a few selected features that make Comarch Loyalty Management Travel Edition a tailored product for travel operators.
  • Adaptable to various needs - Benefitting from Comarch's experience gained from various markets, Comarch Loyalty Management Travel Edition will power any loyalty program in the travel industry, including standalone, multi-partner and coalition programs.
  • Flexible platform - The scalable architecture makes it possible to continuously expand along with the growth of the loyalty program, including introducing new program partners and new system functionalities.
  • Modern solution - Always up to date with the latest trends, Comarch Loyalty Management Travel Edition provides integration with Social Media and offers a dedicated mobile application.

gestion de la fidélité - application mobile

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