Comarch Loyalty Management for Airports

Nowadays airports must face many challenges. Passengers waiting at the terminal are often unaware of opportunities that an airport provides. Airports want to dynamically and personally market products and services to passengers while they are on the premises. However, to do all this, airports need more data on their travelers. In order to better serve and market to travelers and business people and encourage them to stay, engage in and use facilities, airports should employ innovative marketing initiatives and loyalty programs powered by a cutting-edge IT platform.


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comarch loyalty management - airports

Why passengers love airport loyalty programs?


The answer is very simple. The more people travel or spend at the airport, the more benefits  and rewards they receive. Program can cover most aspects of getting through the airport, including discounts on parking, free entrance to airport lounges, collecting points when shopping at airport stores, eating and drinking, currency exchange and free gifts at many stops along the way.

Thanks to connection and cooperation with partners from various businesses associated with air transportation, a multi-partner loyalty program powered by Comarch Loyalty Management will be extremely attractive for individual and business customers, airport visitors and airport staff, as they will be able to get valuable benefits quickly, by performing their standard activities related to travelling and receive an additional reward for it.

Comarch Loyalty Management with associated applications helps to create a strong relationship between airport and passenger, through recognition of the passenger as an individual and fostering sales of products and services associated with air travel that can be offered at the airport.

comarch gestion de la fidélité - aéroports


Key system functionalities of the Comarch Loyalty Management solution include: 

  • full management of customer data & behavioral information
  • flexible, unlimited ways of dividing customers base 
  • detailed transaction history 
  • social media data capture
  • multidimensional & dynamic segment/tier creation 
  • multiple account hierarchy
  • multiple ID support (plastic card, virtual card, NFC, key fob, invoices)
  • single or multi-partner promotions
  • bonus and status points for transactions in shops and for purchases of airport services
  • various discount rules specified in context of particular customer groups, product categories, purchase history etc.
  • robust and user-friendly promotion designer
  • wide range of attributes for promotion design
  • multiple promotion benefits as a result of one transaction
  • automatic initiation of promotions related to specific events and traveler activities
  • ability to set various priority rules  for promotions
  • promotion calendar with a complete view of all active promotions
  • various coupon types (paper form and virtual)
  • conversion and recalculation of tenders between partners
  • mass or personalized messages via email/sms/Direct mail/POS/mobile application/website 
  • real-time messages with personalized content
  • sending surveys and collecting answers saved as new customer attributes 
  • notifications on mobile application for geo-located push or pull offers 
  • content publication on Facebook fanpage
  • enhanced smart message editors for email, SMS and POS channels
  • import content prepared by marketing agencies
  • customized website for specific segments/tiers
  • access to central repository for all digital media
  • various types of rewards (discounts, gifts, cash-back, giveaways, vouchers, partners’ products/services
  • various types of rewarding schemas & logistics management 
  • reward catalogue accessible from all devices and in stores 
  • benefits tailored to specific customers not available for others
  • flexible reward price plans: “points only”, “points plus money” different for each channel
  • information of related rewards 
  • multiple redemption channels: POS, Call Center, Customer Web Portal, mobile application, partner sites, home delivery
  • points donation/transfer
  • real-time access to profile data, points balance and transactions’ details 
  • set up personal contact preferences: channels and promotion types 
  • opt‐in/out to geo-located offers and shopping quests
  • reward redemption & orders in a most convenient way and scheme for customers
  • dedicated wish list of rewards
  • interactive surveys available via all channels with extra points/bonuses for their completion
  • personal program statistics of loyalty program activity 
  • ”member-gets-member”
  • real-time tracking of the progression of a customer program activity
  • products/rewards/services rating
  • sharing reward votes on social media/mobile app and member portal
  • publication of check-ins on Facebook wall
  • shop locator  accessible from member portal and mobile app.
  • real-time/batch processing of all transactions
  • products, stores definition and management
  • program partners administration 
  • automatic mechanism of user and member fraud prevention & detection 
  • black-lists administration
  • quick access to audit info  on every level of system operation
  • built-in contextual help mechanism
  • multi-language interface
  • real-time access to program KPIs displayed on iPad for executives 
  • constant monitoring of members’ activity on dashboards for day-to-day operators
  • standard and ad hoc report  creation  - report templates
  • alarms & notifications (email or SMS) of reports availability
  • different formats of report generation: PDF, XLS, RTF and CSV
  • intuitive application for cashiers in retail outlets
  • solution dedicated for retailers not integrated with the program through the POS terminal
  • available for tablet devices
  • easy points accrual & redemption
  • quick enrollment in the program
  • passenger identification by scanning a loyalty card
  • loyalty member account details

Travelers and loyalty are mobile


Smartphones and various mobile applications became inseparable elements for travelers. The benefits of mobile solutions are also appreciated by loyalty program operators. In response to current needs and market trends, Comarch created a new solution - Comarch Loyalty Management Mobile Application - that together with Comarch Beacon allows you to enrich your loyalty program and create new, contextually rich mobile experiences for travelers and influence their behavior anytime during their stay at an airport.


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clm mobile app aeroports

Use Comarch Beacon to build richer, more personalized experiences for passengers at the airport


Comarch Loyalty Management Mobile App together with our brand new micro-location technology Comarch Beacon opens up completely new opportunities to improve travelers’ experiences thanks to targeted and personalized communication.


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clm pour aéroports et les beacons

Gamify your airport loyalty program


Waiting for a flight can be uninspiring. To be competitive, airports have to propose to clients a solution based on engagement mechanisms. Comarch Customer Engagement gives you a great possibility to define a dedicated gamification path for any given clients. The engagement mechanisms make it interesting thanks to a system of challenges, leaderboards and badges.


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gamification et gestion de la fidélité pour les aéroports


  • additional revenues from increased retail sales and commercial services
  • better knowledge of passenger profile and member’s purchasing habits
  • increase of passenger loyalty and satisfaction
  • more personalized and efficient airport experience
  • improved targeting offers and actions for members based on segments related to their transaction history
  • greater number of high value marketable members
  • differentiation from other airports and increase in airport attractiveness within its commercial catchment area


  • better business relations with commercial tenants and partners
  • integration of services offered within an airport area
  • IT solution suited for future expansion
  • adaptation to new technologies like Apple Passbook, Mobile app., Beacons, or Google Glass to provide easiest access to relevant information
  • improvement and acceleration of the process for participating point-issuing partners
  • efficient marketing tool, which can be utilized jointly by airport partners or on separate basis

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